Nowadays, the presence of a company on social media is not a choice anymore. From raising the brand awareness, till customer retention & conversion (all of these in a cost-effective and measurable way), social media plays a crucial role.

But also with the presence of (almost) every company online, the amount of content increases dramatically and users are getting more picky with what to like or whom to follow. This affects the content. If some years ago, sharing a text or a link would have been enough, in present day, merely a visual is not enough to grab the attention.

As a content creator for social media, I always felt as an acrobat that had to balance in between creating quality content for the end-users and company`s price-effect expectations.

Below you can see some campaigns and stand-alone visuals prepared for HONGi.

Campaigns

The campaign “Love with no compromises” was prepared for the Valentine’s Day. We wanted to avoid the usual cheesiness that is omnipresent on these days and decided to celebrate couples as a sum of two individuals with different necessities, rather than a Siamese “construction”.

And, as HONGi mattress` side can be configured individually for each partner, we decided to promote this USP in a series of visuals.
We wanted to convey the idea that as a partner, you don’t have to make any compromises and as a couple, each can be happy with their mattress, while hanging out together.

The last visual was a combination of the previous one. And yes, it had rose petals 🙂

Cinemagraphs

Cinemagraphs are still images that have a moving element. They combine the peacefulness and silence of a photo, while still drawing the attention due to the “video” element.

Animations

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